YouTube rules for business owners: what to stop doing
Ten things I stopped believing about YouTube after studying channels that actually grow, and what to do instead.
Sam Chabal Founder, OmniAmplifyIf you use YouTube to get clients, these are the beliefs I see holding business channels back most often. Each one sounds reasonable. Each one has a better version.
Check your last five videos against this list.
Content and ideas
“My audience needs this information, so they'll watch it.”
InsteadFind evidence they already choose to watch this subject on YouTube.
Make every video explain your service.
InsteadMake videos around problems your buyers already choose to watch.
Copy what other business creators in your niche are doing.
InsteadFind proven formats in adjacent niches and adapt them for your buyers.
Packaging and the opening
“The thumbnail needs to explain the whole video.”
InsteadMake it instantly recognizable, and let the title qualify the exact promise.
Start the video with context about yourself.
InsteadConfirm what they clicked for, show why they should listen to you, and tell them where you're taking them.
Lead with your process or your framework.
InsteadLead with the outcome they already want. Then bring in your method as the reason it works.
Editing
“My retention is low, I need more edits.”
InsteadFind where the video stopped delivering what the title promised.
Stuff the video with edits to make it feel engaging.
InsteadUse a visual only when it clarifies something, proves something, or helps the viewer understand.
More on this in retention is decided in the script.
Calls to action and results
End with “book a call” just because you gave value.
InsteadMake the call to action the most useful next step for that viewer.
Assume a high-view video is good for business.
InsteadCheck whether it pulled in the same people who would actually buy from you.
That last one matters most. Read your content has two audiences to see why.
Save this
Pick the one you're still doing, and fix that one first. Then check the next five videos again.