/* Blog — builds on home.css tokens. Reading column 680px, figures break out to 880px. */
body.blog{background:var(--bg);color:var(--ink)}
body.blog nav:not(.on-light){color:#f5f5f7}
.blog-hero{padding-bottom:96px;color:#f5f5f7}
.blog-hero .lead{max-width:600px}

/* typographic covers: one statement per post, navy panel */
.cover{position:relative;overflow:hidden;border-radius:24px;background:radial-gradient(90% 90% at 80% 0%,#1b3a8a,#000e2b 65%);color:#fff;display:flex;flex-direction:column;justify-content:flex-end;padding:28px 30px;aspect-ratio:16/10;font-weight:700;letter-spacing:-.04em;line-height:1.02;font-size:clamp(28px,3.4vw,46px)}
.cover span:last-child{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.cover.c-flywheel span:nth-child(1){color:rgba(255,255,255,.4)}
.cover.c-flywheel span:nth-child(2){color:rgba(255,255,255,.7)}
.cover.c-trust{font-size:clamp(22px,2.6vw,34px)}
.cover.sm{border-radius:16px;padding:16px 18px;font-size:clamp(17px,1.7vw,22px)}
.cover.sm.c-trust{font-size:clamp(14px,1.35vw,17px)}

.blog-index{padding:72px 22px 120px}
.lead-post{display:grid;grid-template-columns:1.15fr 1fr;gap:44px;align-items:center;padding-bottom:56px;border-bottom:1px solid var(--line)}
.lead-post h2{font-size:clamp(30px,3.4vw,44px);line-height:1.08;letter-spacing:-.035em}
.lead-post p{color:var(--ink2);font-size:19px;margin:14px 0 18px;line-height:1.5}
.meta{font-size:14px;color:var(--ink3)}
.rows .row{display:grid;grid-template-columns:220px 1fr;gap:32px;align-items:center;padding:32px 0;border-bottom:1px solid var(--line)}
.rows h3{font-size:24px;line-height:1.15;letter-spacing:-.025em}
.rows p{color:var(--ink2);font-size:17px;margin:8px 0 10px;line-height:1.5}
.lead-post:hover h2,.row:hover h3{color:var(--blue)}
.lead-post:focus-visible,.row:focus-visible{outline:3px solid rgba(65,105,225,.35);outline-offset:6px;border-radius:12px}

/* article */
.post{padding:116px 22px 120px}
.post-head,.post-body,.post-cta,.post-more{max-width:680px;margin-left:auto;margin-right:auto}
.crumb{font-size:15px;color:var(--ink2)}
.crumb:hover{color:var(--blue)}
.post-head h1{font-size:clamp(36px,5vw,56px);line-height:1.04;letter-spacing:-.045em;margin:22px 0 18px}
.dek{font-size:clamp(19px,2vw,22px);line-height:1.45;color:var(--ink2);letter-spacing:-.01em}
.byline{display:flex;align-items:center;flex-wrap:wrap;gap:6px 12px;margin-top:28px;padding-top:24px;border-top:1px solid var(--line);font-size:15px;color:var(--ink2)}
.byline img{width:40px;height:40px;border-radius:50%;object-fit:cover;object-position:50% 25%}
.byline b{color:var(--ink);font-weight:600;margin-right:4px}
.byline .meta{margin-left:auto}

.vid-facade,.vid-frame{display:block;position:relative;width:100%;max-width:880px;margin:44px auto 0;aspect-ratio:16/9;border-radius:22px;overflow:hidden;background:#000;box-shadow:0 30px 70px -30px rgba(0,14,43,.45)}
.vid-facade{border:0;padding:0;cursor:pointer;font:inherit}
.vid-facade img{width:100%;height:100%;object-fit:cover;transition:transform .6s var(--ease)}
.vid-facade:hover img{transform:scale(1.02)}
.vid-facade .play{position:absolute;left:50%;top:50%;width:76px;height:76px;margin:-38px 0 0 -38px;border-radius:50%;background:rgba(255,255,255,.92);box-shadow:0 10px 30px rgba(0,0,0,.35)}
.vid-facade .play::after{content:"";position:absolute;left:31px;top:24px;border-left:20px solid var(--blue);border-top:14px solid transparent;border-bottom:14px solid transparent}
.vid-label{position:absolute;left:18px;bottom:16px;font-size:14px;font-weight:600;color:#fff;background:rgba(0,0,0,.55);backdrop-filter:blur(10px);padding:7px 12px;border-radius:980px}
.vid-facade:focus-visible{outline:3px solid rgba(65,105,225,.5);outline-offset:4px}
.vid-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}

.post-body{margin-top:52px}
.post-body p,.post-body li{font-size:19px;line-height:1.65}
.post-body h2{margin-top:56px}
.post-body h3{font-size:21px;letter-spacing:-.02em;margin:32px 0 8px}
.post-body ol{margin:10px 0 14px;padding-left:24px;display:grid;gap:10px}
.post-body code{font-size:.82em;background:var(--bg-alt);padding:2px 6px;border-radius:6px;word-break:break-all}
.table-wrap{overflow-x:auto;margin:22px 0}
.post-body table{width:100%;border-collapse:collapse;font-size:16px}
.post-body th{text-align:left;font-weight:600;padding:10px 12px;border-bottom:2px solid var(--ink)}
.post-body td{padding:12px;border-bottom:1px solid var(--line);color:var(--ink2);vertical-align:top}
.post-body td:first-child{color:var(--ink);font-weight:500;width:46%}

.post-cta{margin-top:72px;padding:40px;border-radius:28px;background:radial-gradient(80% 120% at 100% 0%,#1b3a8a,#000e2b 70%);color:#fff}
.post-cta h2{font-size:clamp(26px,3vw,34px);letter-spacing:-.035em;line-height:1.1}
.post-cta p{color:rgba(255,255,255,.72);font-size:17px;margin:12px 0 24px;line-height:1.55}
.post-more{margin-top:72px}
.post-more h2{font-size:22px;letter-spacing:-.02em;margin-bottom:8px}
.post-more a{display:flex;justify-content:space-between;gap:20px;align-items:baseline;padding:18px 0;border-bottom:1px solid var(--line)}
.post-more a b{font-weight:600;font-size:17px}
.post-more a span{font-size:14px;color:var(--ink3);white-space:nowrap}
.post-more a:hover b{color:var(--blue)}

/* figures */
.fx{max-width:880px;margin:40px -100px;padding:32px;border-radius:24px;background:#fff;box-shadow:0 1px 0 var(--line),0 24px 60px -36px rgba(0,14,43,.3)}
.fx figcaption{margin-top:20px;font-size:14px;color:var(--ink3);text-align:center}
.fx .on{--c:var(--blue)}
.fx-track{display:grid;grid-template-columns:repeat(3,1fr);position:relative;margin-bottom:22px;font-weight:700;font-size:15px;letter-spacing:-.01em}
.fx-track::before{content:"";position:absolute;left:8%;right:8%;top:50%;height:4px;border-radius:4px;transform:translateY(-50%);background:linear-gradient(90deg,#d6d9e2,#4169e1)}
.fx-track span{position:relative;justify-self:center;padding:8px 16px;border-radius:980px;background:#fff;box-shadow:inset 0 0 0 1.5px var(--line)}
.fx-track span:last-child{background:var(--blue);color:#fff;box-shadow:none}
.fx-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.fx-cols div{padding:20px;border-radius:16px;background:var(--bg-alt)}
.fx-cols div.on{background:rgba(65,105,225,.08);box-shadow:inset 0 0 0 1.5px rgba(65,105,225,.35)}
.fx-cols b{display:block;font-size:17px}
.fx-cols p{font-size:15px!important;line-height:1.45!important;color:var(--ink2);margin:6px 0 12px}
.fx-cols em{font-style:normal;font-size:14px;font-weight:600;color:var(--blue)}

.fx-eq{display:flex;flex-wrap:wrap;align-items:flex-start;justify-content:center;gap:6px 14px;font-size:clamp(26px,3.6vw,44px);font-weight:700;letter-spacing:-.04em;line-height:1.1}
.fx-eq .op,.fx-eq .par{color:var(--ink3);font-weight:500}
.fx-eq .term{display:flex;flex-direction:column;align-items:center;text-align:center}
.fx-eq .term small{font-size:13px;font-weight:500;letter-spacing:0;color:var(--ink2);max-width:150px;margin-top:8px;line-height:1.35}
.fx-eq .mult{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.fx-eq .mult small{-webkit-text-fill-color:var(--ink2)}

.fx-row{display:flex;align-items:center;gap:10px}
.fx-arrow{flex:1;min-width:14px;height:2px;background:linear-gradient(90deg,#d6d9e2,var(--blue));position:relative}
.fx-arrow::after{content:"";position:absolute;right:-1px;top:-4px;border-left:7px solid var(--blue);border-top:5px solid transparent;border-bottom:5px solid transparent}
.fx-videos{display:grid;gap:5px}
.fx-videos i{font-style:normal;font-size:12px;font-weight:600;color:var(--ink2);padding:5px 12px;border-radius:8px;background:var(--bg-alt)}
.fx-node{flex:none;max-width:170px;padding:14px 16px;border-radius:14px;background:var(--bg-alt);font-weight:700;font-size:16px;line-height:1.2}
.fx-node small{display:block;font-weight:500;font-size:12.5px;color:var(--ink2);margin-top:5px;line-height:1.35}
.fx-node.on{background:var(--blue);color:#fff;box-shadow:0 14px 30px -12px rgba(65,105,225,.7)}
.fx-node.on small{color:rgba(255,255,255,.8)}

.fx-groups{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.fx-groups div{display:grid;align-content:start;gap:6px;padding:16px;border-radius:16px;background:var(--bg-alt)}
.fx-groups b{font-size:13px;color:var(--ink2);margin-bottom:4px;font-weight:600}
.fx-groups span{font-size:14.5px;font-weight:600;padding:7px 10px;border-radius:9px;background:#fff}
.fx-groups div.on{background:#000e2b}
.fx-groups div.on b{color:#8aa6ff}
.fx-groups div.on span{background:rgba(255,255,255,.1);color:#fff}

.fx-bar{display:grid;grid-template-columns:190px 1fr 80px;align-items:center;gap:14px;margin:10px 0}
.fx-bar span{font-size:15px;color:var(--ink2)}
.fx-bar i{display:block;height:26px;width:var(--w);border-radius:7px;background:#d6d9e2}
.fx-bar b{font-size:16px;text-align:right;font-variant-numeric:tabular-nums}
.fx-bar.on i{background:linear-gradient(90deg,#6f8ff0,#4169e1)}
.fx-bar.on span,.fx-bar.on b{color:var(--blue);font-weight:700}
.fx-note{text-align:right;font-size:14px!important;color:var(--blue);font-weight:600;margin-top:8px}

.fx-cmp{display:grid;grid-template-columns:auto auto auto 1fr;gap:12px 22px;align-items:center;font-variant-numeric:tabular-nums}
.fx-cmp .h{font-size:13px;color:var(--ink3);font-weight:600}
.fx-cmp .n{font-weight:700}
.fx-cmp div{font-size:16px}
.fx-cmp .v{display:flex;align-items:center;gap:12px}
.fx-cmp .v i{display:block;height:26px;width:var(--w);min-width:6px;border-radius:7px;background:#d6d9e2;max-width:calc(100% - 50px)}
.fx-cmp .v.on i{background:linear-gradient(90deg,#6f8ff0,#4169e1)}
.fx-cmp .v.on b{color:var(--blue)}

/* 4-stop track + columns (five videos map) */
.fx-track.c4,.fx-cols.c4{grid-template-columns:repeat(4,1fr)}
.fx-track.c4::before{left:6%;right:6%}

/* gantt (90-day plan) */
.fx-gantt .g-row{display:grid;grid-template-columns:230px 1fr;align-items:center;gap:16px;margin:10px 0}
.fx-gantt .g-row>span{font-size:15px;font-weight:600}
.fx-gantt .g-scale{display:flex;justify-content:space-between;font-size:12px;color:var(--ink3);font-weight:600;border-bottom:1px solid var(--line);padding-bottom:6px}
.fx-gantt .g-track{position:relative;height:26px;border-radius:7px;background:var(--bg-alt)}
.fx-gantt .g-track i{position:absolute;top:0;bottom:0;left:var(--l);width:var(--w);border-radius:7px;background:#c9cfdf}
.fx-gantt .g-row.on .g-track i,.fx-gantt .g-track i.pt{background:var(--blue)}
.fx-gantt .g-track i.pt{width:26px;left:calc(var(--l) - 26px);border-radius:50%;box-shadow:0 0 0 4px rgba(65,105,225,.2)}
.fx-gantt .g-row.on>span{color:var(--blue)}

/* ladder (expert) */
.fx-ladder .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;align-items:end;height:250px}
.fx-ladder .steps div{height:var(--h);border-radius:14px;background:var(--bg-alt);padding:14px;font-size:15px;font-weight:600;line-height:1.25;display:flex;flex-direction:column;justify-content:flex-end}
.fx-ladder .steps b{font-size:28px;letter-spacing:-.04em;color:var(--ink3);margin-bottom:auto}
.fx-ladder .steps .on{background:linear-gradient(180deg,#6f8ff0,#4169e1);color:#fff}
.fx-ladder .steps .on b{color:rgba(255,255,255,.7)}

/* dot comparison (offer math) */
.fx-dots{display:grid;grid-template-columns:1fr 1.6fr;gap:16px}
.fx-dots figcaption{grid-column:1/-1}
.d-col{border-radius:16px;background:var(--bg-alt);padding:18px}
.d-col.on{background:rgba(65,105,225,.08);box-shadow:inset 0 0 0 1.5px rgba(65,105,225,.3)}
.d-col h4{font-size:16px;letter-spacing:-.01em}
.d-col p{font-size:15px!important;margin-top:12px;color:var(--ink2)}
.d-col p b{color:var(--ink)}
.d-grid{display:flex;flex-wrap:wrap;gap:4px;margin-top:14px;min-height:96px;align-content:flex-start}
.d-grid i{width:9px;height:9px;border-radius:50%;background:#b3b9c9}
.d-grid.big{gap:12px}
.d-grid.big i{width:40px;height:40px;background:var(--blue);box-shadow:0 8px 20px -8px rgba(65,105,225,.7)}

/* sum (idea formula) */
.s-row{display:flex;align-items:stretch;gap:10px}
.s-row .op{align-self:center;font-size:26px;font-weight:500;color:var(--ink3)}
.s-chip{flex:1;border-radius:14px;background:var(--bg-alt);padding:14px;font-size:15px;font-weight:600;line-height:1.3}
.s-chip small{display:block;font-size:12px;font-weight:600;color:var(--ink3);margin-bottom:6px}
.s-chip.on{background:var(--blue);color:#fff}
.s-chip.on small{color:rgba(255,255,255,.75)}
/* stat trio (TV) */
.fx-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.fx-stats figcaption{grid-column:1/-1}
.fx-stats div{border-radius:16px;background:var(--bg-alt);padding:20px}
.fx-stats b{display:block;font-size:clamp(34px,4vw,48px);font-weight:700;letter-spacing:-.05em;line-height:1}
.fx-stats span{display:block;font-size:14.5px;color:var(--ink2);margin-top:10px;line-height:1.4}
.fx-stats .on{background:#000e2b;color:#fff}
.fx-stats .on b{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.fx-stats .on span{color:rgba(255,255,255,.7)}

/* two audiences */
.fx-two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.fx-two figcaption{grid-column:1/-1}
.fx-two .aud{border-radius:16px;background:var(--bg-alt);padding:20px}
.fx-two h4{font-size:18px;letter-spacing:-.02em}
.fx-two .aud>p{font-size:14.5px!important;color:var(--ink2);margin:4px 0 12px}
.fx-two ul{list-style:none;padding:0!important;margin:0!important;display:grid;gap:6px}
.fx-two li{font-size:14.5px!important;font-weight:600;padding:8px 12px;border-radius:9px;background:#fff}
.fx-two .aud.on{background:var(--blue);color:#fff}
.fx-two .aud.on>p{color:rgba(255,255,255,.8)}
.fx-two .aud.on li{background:rgba(255,255,255,.14);color:#fff}

/* retention levels (stacked) */
.fx-levels{display:grid;gap:10px}
.fx-levels .lv{display:grid;grid-template-columns:90px 140px 1fr auto;align-items:center;gap:16px;border-radius:16px;background:var(--bg-alt);padding:18px 20px}
.fx-levels .lv span{font-size:13px;font-weight:600;color:var(--ink3)}
.fx-levels .lv b{font-size:20px;letter-spacing:-.02em}
.fx-levels .lv p{font-size:14.5px!important;color:var(--ink2);line-height:1.4!important}
.fx-levels .lv em{font-style:normal;font-size:13px;font-weight:600;color:var(--ink2);white-space:nowrap}
.fx-levels .lv.on{background:#000e2b;color:#fff}
.fx-levels .lv.on span,.fx-levels .lv.on p{color:rgba(255,255,255,.7)}
.fx-levels .lv.on em{color:#8aa6ff}
.fx-ladder .steps small{display:block;font-weight:500;font-size:12.5px;opacity:.7;margin-top:4px}

/* never / instead lists */
.never-instead{display:grid;gap:10px;margin:18px 0}
.never-instead>div{display:grid;grid-template-columns:70px 1fr;gap:4px 14px;padding:18px 20px;border-radius:16px;background:#fff;box-shadow:0 1px 0 var(--line),0 14px 34px -26px rgba(0,14,43,.35)}
.never-instead span{font-size:13px;font-weight:700;padding-top:4px}
.never-instead .n{color:#d92d20}
.never-instead .i{color:var(--blue)}
.never-instead p{margin:0!important;font-size:17px!important}
.never-instead p:nth-of-type(1){color:var(--ink3);text-decoration:line-through;text-decoration-color:rgba(217,45,32,.4)}
.never-instead p:nth-of-type(2){color:var(--ink);font-weight:500}
.post-body .pull{font-size:clamp(24px,2.8vw,30px)!important;line-height:1.25!important;font-weight:700;letter-spacing:-.03em;color:var(--ink);margin:28px 0;padding-left:20px;border-left:4px solid var(--blue)}
.post-body .sources{font-size:14px!important;color:var(--ink3);margin-top:40px;padding-top:18px;border-top:1px solid var(--line)}
.post-body .sources a{color:var(--ink2)}
@media (max-width:1000px){.fx{margin:36px 0}}
@media (max-width:760px){
  .lead-post{grid-template-columns:1fr;gap:24px}
  .rows .row{grid-template-columns:1fr;gap:16px}
  .rows .cover.sm{aspect-ratio:16/7}
  .post{padding-top:96px}
  .byline .meta{margin-left:0;flex-basis:100%}
  .fx{padding:20px;margin:32px -8px}
  .fx-cols,.fx-groups{grid-template-columns:1fr}
  .fx-track{font-size:13px}
  .fx-track span{padding:6px 10px}
  .fx-row{flex-direction:column;align-items:stretch}
  .fx-arrow{height:22px;width:2px;flex:none;align-self:center;background:linear-gradient(180deg,#d6d9e2,var(--blue))}
  .fx-arrow::after{right:-4px;top:auto;bottom:0;width:8px;height:8px;border:0;border-right:2px solid var(--blue);border-bottom:2px solid var(--blue);transform:rotate(45deg)}
  /* phone: Trust = / Consistency + Value / × Time (children: 1 Trust, 2 =, 3 (, 4 C, 5 +, 6 V, 7 ), 8 ×, 9 Time) */
  .fx-eq{display:grid;grid-template-columns:1fr auto 1fr;gap:12px 8px;align-items:start;font-size:24px}
  .fx-eq>:nth-child(1){grid-column:1/-1;text-align:center}
  .fx-eq>:nth-child(1)::after{content:" ="}
  .fx-eq>:nth-child(2),.fx-eq>:nth-child(3),.fx-eq>:nth-child(7),.fx-eq>:nth-child(8){display:none}
  .fx-eq>:nth-child(5){padding-top:0}
  .fx-eq>:nth-child(9){grid-column:1/-1;padding-top:12px;border-top:1px solid var(--line)}
  .fx-eq>:nth-child(9)::before{content:"× ";color:var(--ink3);-webkit-text-fill-color:var(--ink3);font-weight:500}
  .fx-videos{grid-template-columns:repeat(4,1fr)}
  .fx-videos i{text-align:center;padding:5px 4px}
  .fx-node{max-width:none;text-align:center}
  .fx-bar{grid-template-columns:1fr 64px;gap:4px 10px}
  .fx-bar span{grid-column:1/-1}
  .fx-cmp{grid-template-columns:auto auto auto;gap:10px 16px}
  .fx-cmp .h:nth-child(4){display:none}
  .fx-cmp .v{grid-column:1/-1;margin-bottom:10px}
  .fx-track.c4{display:none}
  .fx-cols.c4{grid-template-columns:1fr 1fr}
  .fx-gantt .g-row{grid-template-columns:1fr;gap:6px}
  .fx-gantt .g-head>span{display:none}
  .fx-ladder .steps{height:220px;gap:6px}
  .fx-ladder .steps div{padding:10px 8px;font-size:12.5px}
  .fx-ladder .steps b{font-size:20px}
  .fx-dots{grid-template-columns:1fr}
  .s-row{flex-direction:column}
  .s-row .op{text-align:center;font-size:20px}
  .fx-stats,.fx-two{grid-template-columns:1fr}
  .fx-levels .lv{grid-template-columns:1fr;gap:4px}
  .never-instead>div{grid-template-columns:1fr;gap:2px}
  .post-cta{padding:28px 24px}
}